Allidah is a professional Image Consultant, Psychologist and founder of “Your Image by A.D Henson”, a company that specialises in the transformation of individuals and organisations from the inside out. She used her Degrees in Clinical Psychology, Drama & Business Management to start her business with the aim of transforming people’s lives using a combination of fashion, beauty and therapy. Having lived in different countries across the global she is a pioneer of unconventional ways of offering solutions to mental health problems through her role as a Fashion Psychologist, a first of her kind in Malawi. She is passionate about young people and offers guidance and counselling/ mentorship to aid them discover who they are, their purpose and overcoming trauma with the aim of shaping them to be productive members of society.